This design is based on the concept of celebrating female friendships, since the target audience for this new mixer by Ramazzotti is women. I was inspired by a painting by Gustav Klimt, 'The Women Friends'. The vibrant illustrations celebrate femininity, friendship and, of course, the ingredients of the Aperitivo Rosato. A key element of the design is the illustrated recipe on the back of the box, which is a helpful guide on how best to mix this new drink.
This design is based on the concept of celebrating female friendships, since the target audience for this new mixer by Ramazzotti is women. I was inspired by a painting by Gustav Klimt, 'The Women Friends'. The vibrant illustrations celebrate femininity, friendship and, of course, the ingredients of the Aperitivo Rosato. A key element of the design is the illustrated recipe on the back of the box, which is a helpful guide on how best to mix this new drink.
